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| SUNJIN NEWSLETTER |
| ‘Clean Beauty’ – 2019 Beauty market trend |
by Sung-Ho Lee
August 2019, NO.199 | |
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| * Article URL : https://www.cosmeticsandtoiletries.com/networking/eventcoverage/Clean-Beauty-Sweeps- Spring-Ingredient-Launches-509862121.html |
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| Clean beauty is the latest spin on naturals—albeit with a newly found respect for science, safety and transparency—and this spring, exhibitors at both in-cosmetics Global and the NYSCC Suppliers Day had clean stories to tell; following are select examples |
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| “Brands are facing the new reality that consumers want clean beauty as they define it, ” said Gleason-Allured, which he explained refers to safer ingredients, shorter ingredient lists and transparency, among other tenets. |
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| Grabenhofer added, “Consumers have been trained to look at the ingredient lists from the foods industry. But clean beauty isnt just about removing artificial ingredients, its about transparency and a clean conscience.” She noted that formulators also must strike a balance between product performance, along with these safety, performance and “bigger picture” beauty tenets. |
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“In the end, its all about being transparent with consumers, so
they are empowered to decide what ingredients they put into or
onto their bodies.” |
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